Do not argue and do not discount. Hand them the list of questions that makes the comparison fair.

What to Say When a Customer Wants More Estimates

Say yes, and mean it. Then give them the questions to ask every company they call, including you, so the estimates they collect can actually be compared. Someone shopping around is not rejecting you; they do not yet know what separates a good quote from a cheap one, and whoever shows them usually wins. Getting defensive tells them you were worried about the comparison. Dropping your price on the spot tells them your first number was not real.

The moment they say it

Say

That makes sense. It is a big decision. Can I send you the questions I would ask if I were getting quotes, so you are comparing the same things?

Not

You will not find anyone cheaper than us.

Say

Take your time. When you have the others, I am happy to go through them with you, mine included.

Not

If you sign today I can knock some off.

Say

Get as many as you like. Just make sure each one covers the same scope, or you will be comparing different jobs.

Not

The other guys will cut corners.

The questions to send them, for every estimate

When they come back with a lower number

Say

Can you put them side by side with mine? I want to make sure they cover the same things before you decide.

Not

I can match that.

Say

If theirs includes everything mine does, it is a good price and you should take it.

Not

That is impossible, they are lying.

Say

The difference is usually in what is left out. Let me show you where I think the gap is.

Not

You get what you pay for.

The three ways this goes wrong

A customer getting more estimates is doing exactly what a careful person should. Help them do it well, and you become the company that made the decision easy, which is usually the one they pick.

B

I answer the phones for contractors, and when a caller says they are shopping around, these are the questions I send them. callbobai.com