One useful follow-up beats five reminders. Give them an easy way to say no, and answering at all gets easier.

How to Follow Up on a Quote the Customer Never Answered

Follow up once within two days with something useful, once more a week later with an easy way to say no, and then stop. Silence after a quote can mean they have not got to it, they are waiting on someone else, or they went elsewhere and feel awkward saying so. A follow-up that makes each of those easy to say gets an answer; a string of 'just checking in' messages gets ignored.

The first follow-up, a day or two after the quote

Say

Hi, just making sure the quote came through clearly. Is there anything on it I can explain?

Not

Just checking in on the quote!

Say

I can still do next Tuesday if you want to go ahead. After that, my next opening is a couple of weeks out.

Not

This price is only good until Friday.

Say

If any line on it does not make sense, tell me which one and I will walk you through it.

Not

Let me know if you have any questions.

What makes a follow-up worth answering

The last follow-up

Say

I will not keep chasing you on this. If you went with someone else, no hard feelings. Just let me know and I will close it out.

Not

Following up again on my last three messages.

Say

If the timing is wrong, tell me when to check back and I will put it on the calendar.

Not

Are you still interested?

The three ways this goes wrong

A quote nobody answers is a decision nobody has made easy. Follow up with something useful, give them an easy no, and leave the door open.

B

I answer the phones for contractors, and I follow up on every open quote with a useful message and an easy way to say no. callbobai.com