Do not react to the threat. Answer the problem underneath it, and ask for the chance to fix it first.

What to Say When a Customer Threatens a Bad Review

Set the threat aside and go straight to the problem: say you want to fix it, ask what happened, and give a specific next step with a time. A review threat is the loudest way of saying nobody is listening, and arguing about the threat proves the point. What changes the review, or means it never gets written, is a fast, specific fix from someone who clearly heard them.

The moment they say they will leave a bad review

Say

I do not want you to have had that experience. Tell me what happened, and I will tell you what I can do today.

Not

Threatening a review will not get you anywhere.

Say

That should not have happened. I can have someone back out tomorrow morning to put it right.

Not

Go ahead and leave it, then.

Say

You are free to write whatever you want. I would just like the chance to fix it first.

Not

If you post that, I will reply publicly.

What to do in the first hour

If the review is already posted

Say

I am sorry this happened. I have called to put it right and I would like to finish that. Please call me directly.

Not

This customer is not telling the whole story.

Say

Thanks for letting me fix it. If you feel differently now, you are welcome to update what you wrote.

Not

Take the review down and I will refund you.

The three ways this goes wrong

The threat is not the problem, it is the alarm. Fix what set it off, quickly and specifically, and the review either never gets written or becomes the story of how you put it right.

B

I answer the phones for contractors, and when an upset customer calls I take down exactly what happened and book the fix on the same call. callbobai.com